Content Marketing Strategy for Your Business
Value of Content Marketing
Why you need a monthly content marketing strategy is simple – it delivers results. More than 61 percent of consumers say they are more likely to buy from a company that delivers customized content. Also, websites who use blogs regularly have more indexed pages.
There’s heavy importance placed on fresh content, especially in the eyes of Google. Any time you add content to your site, you’re telling Google your site is updated and active. By doing this again and again, it helps to elevate your company in search results and across relevant queries. Remember, SEO copywriting constantly feeds Google a steady stream of content to index, engages visitors and establishes value, and converts prospects into customers and sales.
Strengthen your SEO
Strengthen your SEO and increase leads with strategic content marketing services.
Using content, your company will appear as a thought leader in your industry and establish subject authority in the minds of those viewing your content.
By uploading new content regularly to your site, Google will index your site more often.
Social Media shares
Give people reason to link/share your content on other websites and on social media.
Achieve more traffic and increase page views, generating positive long-term momentum.
Impress Your Target Audience with Valuable Content
Creative, powerful content marketing services rich in engagement that integrate into your existing branding is a specialty of Wize Digital. Content marketing serves a number of purposes but above all else, it’s your target audience that we hope to impress. A customized content strategy ideal for them is going to bring together the subjects they want to read about and share unique insights that keep them coming back for more. Combined with an established content deployment schedule, promotional techniques, and strong social media marketing platforms, content like this can vastly increase your brand’s value. If you need content marketing services to help give you an edge and improve your numbers, we can help.
What do You Get with Our Content Marketing Strategy
Content marketing is always working to get more eyes on your website, create positive conversation around your brand, and elevate conversion rates.
Creating results-driven Strategies
High quality content is one of the top 3 reasons consumers connect with brands on Internet platforms. Get results from your content marketing by sharing information in fun, unique and relevant pieces, and not by selling products and services to customers in an ad. Use content creation as a way to engage your visitors and not as an act of selling.
Finding your Target Audience
A key strategy to content writing and delivery is in knowing your audience. Identify your ideal audience member and create a profile. These are the people you will be writing for. Needless to say, customer approval is important. Seducing readers in the right way can turn them into long-term customers while providing them with instant value in return.
What Customers are Searching For
Creating content your audience is already searching for is a great approach to take. It’s capitalizing on a need in the marketplace already established. By feeding that appetite, you establish credibility and meaningfulness in the eyes of the reader. Remember, enticing content is nothing if it’s not important to the reader.
Educating and Building Trust in your Audience
The most successful content is that which educates and coaches the reader, informing them about something they were not previously aware. If you use content to appeal to the reader as a means of communication and connection, they’ll take note and that eventually leads into building trust. That makes it much easier on your website to close a sale without ever having to sell.
Answering Questions and Solving Problems
Many expert content marketers will build a content marketing plan that centers on answering popular customer questions and solves problems. Examine your products and services. Consider the problems they solve and the questions that surround them. Delve into questions you’ve received from customers about certain aspects of your business. Write about them!
Publishing across Multiple Channels
Content is not just about getting updates up on your website but it can be purposed across multiple platforms, including social media, emails and elsewhere. The more relevant places your content is and the more it’s shared among members of your target demographic, the higher the conversion rate which is exactly what you want.
Types of Content Marketing
Professional content marketing services is not necessarily all about writing blog posts. It may also encompass publishing case studies, templates, infographics, videos, podcasts, and/or making use of social media platforms. Amazing content pulling from different media types is extremely effective at keeping customers interested.
We Write the Content Your Audience is Searching For
Wize Digital is an experienced content marketing hub specializing in high-engagement, effective content delivery and promotion. Maximize the potential of your marketing with professional content to supply your strategies with. We don’t do bland or basic here. We look to our in-house team to develop materials that’ll hook your customers with interesting, genuine content. For high quality content marketing pieces, consult one of the experts at Wize Digital.