Toronto Local SEO & Google Maps Optimization

Value of Local SEO

Local listings rely on several things to work, including the user’s location, NAP, business relevancy to keyword search, the degree of website optimization, and the accuracy of a website’s address citation. These are all Internet-based elements and are relied on by Google to fill in answers to search queries. If one wants to rank locally, one must think locally.

Having worked with dozens of brands, helping them rank hundreds of pages using localized keywords and local SEO Toronto strategies, experience regional growth you’ve never seen before. Increase local visibility and win first page search engine rankings using local SEO techniques bringing together elements of SEO, PPC, and web design.

  • Local Customers

    Get local customers buying from your business.

  • Local Search Results

    Have your business found in local search results, using local keyword optimization and registration across platforms like Google Maps, Yelp, and more.

  • Local keyword optimization

    Conduct localized keyword optimization, local maps optimization, and localized content marketing.

  • Targeted Advertising

    Perform local business advertising and marketing to see highly targeted results return.

How Local SEO will Impact Your Business

If your business sells products and/or services in targeted areas such as neighborhoods, cities, provinces, or nationally, it is critical to have your website optimized for local SEO. If you want your business to grow locally, there’s no ifs, ands, or buts about it – you need local SEO. Make more money by knowing where your marketing is targeting and ensure not a dollar goes misspent. In design, traffic building, and strategies to maximize your conversion rate, local search engine optimization via Wize Digital meets every expectation a client has. An engaged online community awaits when our local SEO strategies are at play. Build your business by promoting locally online and offline, using innovative and highly effective techniques to win over your audience.

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What Do You Get with Our Local SEO Strategy

Local SEO aims to increase website traffic and local exposure for your business. If you have a local brick and mortar store, using a mobile-oriented marketing and web design approach, you can also tap into local traffic on-the-move.

Google My Business Account

Putting together a Google My Business account opens up your local information to Google, making it easier to place in response to local search engine queries. Things to include on a Google My Business account include name, address, phone number, customer reviews, and hours of operation. This supports your business as a locally-based brand, establishing its location.

NAP – Name Address Phone consistency

Ensuring the same name, address, and phone number is used across every page, every business listing, and every social media page contributes to consistency in messaging. NAP advises search engines where your business can be found.

Key Optimizations

There are many areas of website design and digital marketing which can be optimized in the name of local SEO. Included in key optimizations are changes to your main URLs, and inclusion of location information into title tags, meta descriptions, and your main content. Having previously used this strategy across dozens of websites, we’ve helped them all achieve first page rankings.

Your Business position on Google Maps Search

Google Maps is a huge resource for the small business community, particularly as it applies to smartphone users. If you have a brick and mortar retail store or restaurant, a Google Maps listing is a necessity. This way, when someone in your region is searching by location or a similar business, your name will come up. This evidently has many advantages!

Business Descriptions with Strong Keywords

Detailed business descriptions that make mention of your location and combining this with relevant keywords is important. If someone is searching out a service or product like one you offer, you want them to know your location and how easy it is to make a purchase directly in their region. Believe us when we say that it fosters a stronger connection to a prospective customer if you are in their local region, compared to brands who are not present there.

Curating local Content Creation

Today, there will be potentially thousands of search engine queries made specific to your local region. Creating and releasing local content further emphasizes your service region. All of this builds strong momentum to bring customers through your doors. Local, geographically modified keywords spread across pages of content is a reliable way of reaching your target audience here.

Location Pages on your Website

Location-based landing pages target specific regions. For example, if you are operating province-wide or Canada-wide, that’s going to comprise at least a few different primary areas you’ll want to target. Building location pages on your website and classifying these on search engines ensures a top position in localized search results, even in a highly competitive market.

Google My Business Account

Putting together a Google My Business account opens up your local information to Google, making it easier to place in response to local search engine queries. Things to include on a Google My Business account include name, address, phone number, customer reviews, and hours of operation. This supports your business as a locally-based brand, establishing its location.

NAP – Name Address Phone consistency

Ensuring the same name, address, and phone number is used across every page, every business listing, and every social media page contributes to consistency in messaging. NAP advises search engines where your business can be found.

Key Optimizations

There are many areas of website design and digital marketing which can be optimized in the name of local SEO. Included in key optimizations are changes to your main URLs, and inclusion of location information into title tags, meta descriptions, and your main content. Having previously used this strategy across dozens of websites, we’ve helped them all achieve first page rankings.

Your Business position on Google Maps Search

Google Maps is a huge resource for the small business community, particularly as it applies to smartphone users. If you have a brick and mortar retail store or restaurant, a Google Maps listing is a necessity. This way, when someone in your region is searching by location or a similar business, your name will come up. This evidently has many advantages!

Business Descriptions with Strong Keywords

Detailed business descriptions that make mention of your location and combining this with relevant keywords is important. If someone is searching out a service or product like one you offer, you want them to know your location and how easy it is to make a purchase directly in their region. Believe us when we say that it fosters a stronger connection to a prospective customer if you are in their local region, compared to brands who are not present there.

Curating local Content Creation

Today, there will be potentially thousands of search engine queries made specific to your local region. Creating and releasing local content further emphasizes your service region. All of this builds strong momentum to bring customers through your doors. Local, geographically modified keywords spread across pages of content is a reliable way of reaching your target audience here.

Location Pages on your Website

Location-based landing pages target specific regions. For example, if you are operating province-wide or Canada-wide, that’s going to comprise at least a few different primary areas you’ll want to target. Building location pages on your website and classifying these on search engines ensures a top position in localized search results, even in a highly competitive market.

Our Approach

Wize Digital are local SEO Toronto experts, consistently delivering growth and strengthening brand awareness. A cost-effective solution to marketing direct to consumers where you can reach them, we would love to help in putting a campaign together to generate measurable results. See sales conversions and lead generation metrics climb, and maximize the value of your website in the eyes of search engines using local SEO tips, tricks, and techniques!

Let's talk about your project

Wize Digital